With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple is growing your Twitter account and turning it into an actual tool that produces leads and builds up your brand.
Developing a real following on Twitter takes more than sending out Tweets whenever your company has a product being delivered or an upcoming event. It’s about engaging with your target audience and interacting with them. Successful Twitter marketing is powerful. If you can become a pro with this fast-paced social networking site, you’ll unlock new possibilities to grow your business online.
Influencer marketing through twitter has become a prime choice for brands that want to increase exposure and get connected with a larger pool of potential customers. In fact, 94% of people who use influencer marketing believe it to be effective.