A-Pro Digital Marketer will not just run ads for the business growth, he will study the market thoroughly and find niches to jump into new channels before anybody else, to capitalize on the underpriced attention.
That’s what several brands are doing with Twitch.
Twitch is owned by Amazon and it’s now the world’s biggest streaming platforms for gamers. Well, playing games. It’s a simple concept that has captured the gaming industry, which is worth a monstrous $137.9 billion.
If you take a quick scroll through the Twitch website or mobile app and you’ll find gamers playing games such as Fortnite and PlayerUnknown Battlegrounds (PUBG) — two popular games that draw millions of gamers every month. Many of those same gamers will also log into Twitch to watch their favourite gamers concentrating and narrating their way through adventure role-playing games and first-person shooters.
And if you’re questioning just how many gamers are doing that, wonder no more. Twitch boasts over 100 million monthly live users and 2.2 million monthly streamers.