The gaming industry is full of sweaty, overweight and basement-dwelling males, right. Not any more. For the last three years, we’ve been looking into how influencer marketing should be seen as an unimaginable performance tool.
The gaming industry is rapidly managing the handheld technology entertainment business sector and shows no sign of slowing down. These statistics make a compelling argument for why your brand should invest in gaming influencer marketing in 2020.
Global revenue for mobile games will reach USD 68.5 billion by the end of 2019.
Gone are the days when gaming was a children’s pastime or an adult’s downtime hobby. Gaming is a booming industry, driving billions of dollars each year. Additionally, with gaming influencers on the rise, brands have an opportunity in 2020 to partner with them to tap into their loyal followers. Let’s take a deeper look at the revenue gaming is driving.
A recent study reported that the mobile gaming industry is projected to be worth $68.5 billion by the end of the year. Estimates show that $56.4 billion in revenue in 2018 came solely from smartphones, accounting to 80% of the total projected revenue of $137.9 billion.
In 2017, Statistica projected a total of $40.6 billion in revenue on mobile gaming. Total revenue ended up to an amazing $50.4 billion. That’s approximately 24% above expectations. Similarly, the same situation happened in 2016. The projected revenue was $35 billion but the actual revenue was $40.6 billion – a 16% increase.
About 67% of Americans play games on at least one device. Additionally, US gamers aged between 18 and 35 spend at least 48 minutes each day on gaming.
We combine our expertise in online marketing, content creation, and client management with our passion and love for gaming to offer the most effective influencer marketing in the gaming industry built around gamers and brands.