For years, professional sportsmen have been used to endorse a variety of brands, products, and services. Michael Jordan’s partnership with Nike, recognized by many as the classic athlete advertisement deal — which produced a successful spinoff brand — has been modelled by many other partnerships that have resulted in several billion dollars worth of contracts.
More than 65 per cent of sports marketers agree that influencer marketing programs are a requirement for a brand’s success in today’s digital world. Influencer marketing is quickly becoming a staple marketing channel for amateur and professional sports teams across both nations with no signs of slowing down.
Just to give you all an example, In 2016, FIFA superstar, Cristiano Ronaldo, signed a $1 billion lifetime deal with Nike, which helped him to become the highest-paid athlete in the world in 2017.
Compellingly, Ronaldo’s deal not only benefits the soccer celebrity’s likeness but also his reach on social media.
All the top athletes are still considered pop culture celebrities. Even after their retirement, they make a hell lot of money by being an influencer. Any company can get brand awareness and higher conversion rate with the right influencer marketing plan.