Since its launch in 2010, Instagram has taken the social media world by passion. Its dependable users have closely followed its progression from a simple photo-sharing app to the extensive platform it is today.
With 22 per cent of millennials ranking Instagram as their favourite social media platform, it’s no surprise that social media marketing experts at fashionable boutiques and high-end cosmetic companies have gathered to the platform. Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their contributions.
Recently, Instagram gained popularity as an exciting approach for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.
Similar to Facebook and Twitter, everybody who creates an Instagram account has a profile and newsfeed. Users can interact with one another by following, being followed, private messaging, and reflecting on or liking photos or videos. The in-app filters and editing options Instagram offers make the app different because it was the first app to offer in-app editing to this extent.