Facebook

Since 2004, Facebook remains to be the powerful champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.

The idea behind influencer marketing on Facebook is, essentially, the same as influencer marketing on any other online platform. It starts with a brand identifying a Facebook user with a medium-to-large (and highly-engaged) follower base that overlaps with the brand’s target audience. The brand then reaches out to the influential Facebook user to see if they’re interested in posting about the brand’s products.

Once the brand and influencer have reached an agreement, the influencer will create a specified number of Facebook posts about the brand’s product. They might share an unboxing video or a picture of themselves using the product. Because the content is coming from an influencer rather than a brand, it has a better chance of getting in front of an audience that is interested in the product. And that audience is more likely to trust a product recommendation from an influencer than from the brand itself. 85% of consumers say they trust online reviews as much as recommendations from friends and family.