TikTok has exploded from nowhere to become one of the most downloaded apps in the world. It began life as a pretty successful video-sharing app – tagged Douyin in its native China and TikTok in the rest of the world. In 2018, however, it bought out the better-known app, Musical.ly, migrating all its non-Chinese users to a new combined TikTok platform. The company still operates Douyin as a separate app in its home country. It should be no surprise that marketers have begun to see the potential of the platform.
Applications these days have helped many businesses reach their target customers and future markets as well. Looking from the point of a marketer in search of the target market, one would prefer promoting on different channels to attract required and relevant customers.
Taking an example of this, we would always pick LinkedIn if we are targeting professionals while we promote Facebook pages and groups to reach many niche groups. Meanwhile, TikTok is having growth at exponential rates for the fun that it offers to its users who belong to the age group between 10 – 19 years old.