What better ways a brand could find out for making their name and product excessively trending and worth profit-making? It’s not an advertisement, it’s not hoardings on the traffic signals, and neither it is, the very annoying ad pop-ups on the websites. The very much modish and god of digital marketing strategy one can term it as, Influencer Marketing.
Whenever we talk about Influencer Marketing, Small businesses still struggle to connect and sort out the meaning hidden behind and the purpose focused on it.
It’s very essential to understand that attaching your name with a handful of influencers simply means that you are anchoring your identity with their already well-established image and also putting yourself on Demo in front of those followers, who follow the influencer you collaborated with. This long trail of following, demonstrating and engaging is the main idea behind Digital Marketing strategy.
It’s not rocket science, but every step needs to be as much calculative to understand what the audience wants, Even Google, which is a Fortune 500 Company works based on the choices and interests of the audience. As we go according to the words of Mark Zuckerberg he describes Influencer Marketing as,
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best-broadcasted message. A trusted referral is the holy grail of Advertising.
Understanding everything about Influencer Marketing beforehand, and then putting your step forward is what always recommended. The probability after which becomes that your Knowledge about the category strengthens your planning.
Below are a few very relevant steps to follow, while making your Digital Marketing Strategy via Influencer Marketing:
Defining the Objective
It’s necessary to first prioritize your objective. On the basis of which your Influencer Marketing Strategy will take its place. Engaging in Influencer Marketing aim at expanding sales and also ROI. A set objective before executing a campaign will make certain the profit returns.
Identify Influencers Keeping in mind the Niche and Nature
The main motive behind Influencer Marketing is to make them reach to zillions of audience out who will actually and definitely engage in a content which is visually attractive and presented by someone they adore or admire/Trust.
In that case, identifying your Business’s Nature and then approaching the right Influencer must be next in your TO-DO list. If a business is in the Health and Fitness category and the influencer approached to is Fashion Blogger then there will be a complete miss-match in both the natures and the Return of Investment won’t be as predicted.
Deciding the Genre of the Content
It’s very much obligatory to understand and recognize what kind of content the audience likes the most, majorly the audience connected with your influencer because at the end they are playing the major role in diverting all the attention towards your Brand.
In that case, recognizing what people are appreciating most; For instance: Whether they are more engaging in still posts or Video messages if we are talking about a fitness and health Brand, giving everyday a health fact-check on your social media handle might engage your audience every day to your profile which may also redirect them to your website.
So basically, Choosing an appropriate topic or visualization will definitely change the track to your on-going social media posts structure.
Mark the dates for your Content
Proper scheduling of content must be next in your list. A Content Calendar is a must when planning your Digital Marketing Strategy via Influencer Marketing.
Proper scheduling of what post will be created on which day of the month and what topic will the post be about, will it be still or videos post, Everything must be properly planned along with choosing an appropriate topic to write on.
More than that, it helps the brand schedule a time taking into consideration- whether the Influencer working with is busy or not and preparing accordingly.
Updating your Niche and keeping up with the Trend
Writing content is not enough for promoting yourself; rather keep updating your knowledge to let your audience know that you are keeping yourself up with the trend for sure.
Move back to the content calendar and let it reveal the basic interests of your Consumers. Go through the profile of the Influencer of your Niche with whom you are working.
When they promote your content on their website, do follow what other things they are up for sharing and their leading edge of knowledge over the Niche you are in business with.