Story of a Brand: Do they need Influencer or Celebrity?

Written by Snigdha Banerjee

June 21, 2019

https://viragram.me/influencer-marketing-mechanism-to-shape-digital-marketin/Internet is a huge platform and even much deeper when talking in terms of Digital Marketing and Brand Campaigns. The idea of any brand; be a newly stepped into the market or maybe a developed brand, both need an influential face to make their product and content reach to the maximum number of people.

A brand is of a particular niche or category always- it could be a health care, beauty, lingerie, fashion vis-à-vis the customers or target audience in the market. The motive is always maximum ROI (Return of Investment) and a good profit sharing ratio.

Brands aim to always create an individualistic product service to match the potential people who would definitely buy it but the question stays to a not-so-simple statement,

Who would individually be able to connect with the people, reinforce the trust of people on a brand and affiliate themselves with it?

Marketing through traditional celebrities is somewhat out of quotient now, not completely but the trend has started to fade. Traditional celebrity-Brand Campaign/endorsements were highlighted more through print and visual (Advertisement) media. But this entire strategy halts to a very specific stage,

Can these celebrities make a difference to the trust factor of their followers or reach out to millions individually?

As a matter of fact, the number of followers may impact the eye but the rate of engagement actually creates a difference because the conclusion point will only be better if followers are more engaged to the content posted and just not simply admire it from far.

The quality and potential of the followers matter more than their quantity. It’s not always essentially true that if a celeb is of a much higher rank and status, that he is doing a great job in terms of the follower engagement as well.

It’s not necessary that every follower in the following list always comes down to being a fan. The chances are always equal that half of the followers are just for the sake of discovering gossips and scorning the personality.

In the very first place, people are more active on social media handles rather than watching television so in that case, a social media star could glitter the name of a brand for sure.

Celebrity Vs. Influencers. Who is the best?

An individual who grew with the support of social media fan base and achieved a good number of following based on the content they post is likely to be more useful for brands because people will engage in their content which otherwise a celeb won’t be able to do.

Influencer Marketing has grown now, inch by inch and is preferred over traditional celebrity their followers relatively from celebrities.

Even though micro-influencers are smaller in a count of followers, they help in the transformation of the thoughts of all the like-minded followers who are likely to remain more engaged in the content. One essentially key factor to all the influencing process is,

 

What Kind of Content?

This really matters for the brand and also for the audience. It becomes really difficult for any Influencer to begin from scratch, rather it is preferred by brands to always reckon for those influencers who had a good number of followers on one social media handle (Facebook, Youtube) and they transfer those, those reliable followers on to their other social platform.

There remains a covenant that the maximum number of audience will reach out for the product.

Celebrities can also be one of the options, but this hack is not at all cost-effective all the time. Since endorsing a brand and become the face of it may lead to the brands cost almost a fortune so, in the end, Influencers are the steady pillars to support brand campaigns. Some of the best influencers with equal following rate and likes include –

 

 Jamie Oliver – (Food Influencer)

This might make you laugh, 2004 Jamie Oliver calendar ?!? Don’t ask. Anyway we printed hundreds of thousands of these calendars ( with seasonal recipes I’ll have you know ) only to realise there was a BIG problem once they in the shops can you spot it ?….. genuinely 100% no one involved knew until they were in the shops. Bad day at the office. #recall

43.5k Likes, 1,872 Comments – Jamie Oliver (@jamieoliver) on Instagram: “This might make you laugh, 2004 Jamie Oliver calendar ?!? Don’t ask. Anyway we printed hundreds of…”

 Annette White – (Travel Influencer)

Hiya from Florida! Spent my first day here kayaking along Anna Maria Island (we saw dolphins!! 🐬), eating a dozen donuts 🍩 and taking this pretty beach pit stop 🏝 I’d say this trip is off to a pretty good start 😊 #lovefl @visitflorida #ad @visit_bradenton @beachbumsami

1,737 Likes, 97 Comments – Annette White (@bucketlistjourney) on Instagram: “Hiya from Florida! Spent my first day here kayaking along Anna Maria Island (we saw dolphins!! 🐬),…”

 Alexa Chung(Fashion & Lifestyle)

#Ad Behind the scenes filming with @voeslauermineralwasser in beautiful Vienna a few weeks ago. Fun fact: Their bottles are made from 100% recycled plastic. (Obviously I took this chair home with me and now refuse to sit in anything else)

22.6k Likes, 81 Comments – Alexa Chung (@alexachung) on Instagram: “#Ad Behind the scenes filming with @voeslauermineralwasser in beautiful Vienna a few weeks ago. Fun…”

 Benjamin Lowy (Photography) 

Another day. Another airport. Leaving Colombia SC with @joshritchiephoto Next time Orangeburg! #onassignment #streetleaks #streetstyle #streetphotography #airtravel #travel #silhouette

1,482 Likes, 36 Comments – Benjamin Lowy (@benlowy) on Instagram: “Another day. Another airport. Leaving Colombia SC with @joshritchiephoto Next time Orangeburg!…”

 Jannid Olsson Deler (Lifestyle) 

Our sunset routine every night in Marbella. 🌴🌅🐶 I think I will steal Maxi all summer, hope that’s ok @rickarddeler… 🤗

66.5k Likes, 200 Comments – Janni Olsson Delér (@jannid) on Instagram: “Our sunset routine every night in Marbella. 🌴🌅🐶 I think I will steal Maxi all summer, hope that’s…”

 Marie Kondo – (Design Influencer) 

The first step to a tidy closet is reducing your wardrobe to only those clothes that you really love. Next, hang the clothes that look like they would be happiest hung. If you have too many to hang, fold as many as possible to save space and store them in drawers or baskets. Thank you, @nat_caho, for sharing your incredible #beforeandafter!

177.1k Likes, 3,300 Comments – Marie Kondo (@mariekondo) on Instagram: “The first step to a tidy closet is reducing your wardrobe to only those clothes that you really…”

Also read: https://viragram.me/fashion-bloggers-from-mexico/

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